Archive for May, 2007

The best description of the “design process” I’ve ever seen…

Thursday, May 24th, 2007

Could I tell my clients this and still get design work? I’m not sure I’ve got the confidence to try it yet, but I really feel like this is the most honest description of the design process I’ve ever read. Exactly the way I think about design.

“When I do a design project, I begin by listening carefully to you as you talk about your problem and read whatever background material I can find that relates to the issues you face. If you’re lucky, I have also accidentally acquired some firsthand experience with your situation. Somewhere along the way an idea for the design pops into my head from out of the blue. I can’t really explain that part; it’s like magic. Sometimes it even happens before you have a chance to tell me that much about your problem! Now, if it’s a good idea, I try to figure out some strategic justification for the solution so I can explain it to you without relying on good taste you may or may not have. Along the way, I may add some other ideas, either because you made me agree to do so at the outset, or because I’m not sure of the first idea. At any rate, in the earlier phases hopefully I will have gained your trust so that by this point you’re inclined to take my advice. I don’t have any clue how you’d go about proving that my advice is any good except that other people — at least the ones I’ve told you about — have taken my advice in the past and prospered. In other words, could you just sort of, you know…trust me?” – Michael Bierut

So much of what designers do is intuitive, tricky, and not rational. I think that’s probably why we do what we do. But can you tell that to someone who isn’t a designer, who is uneasy with that kind of ambiguity?

At IDEO, they say that to work there you must thrive in ambiguity. I think that’s a quality of good designers… being comfortable with the ambiguity of the process.

Notes from a sleep-deprived state of semi-consciousness

Wednesday, May 23rd, 2007

Milton Glaser brings clarity to some ideas about design that have been swimming around in my consciousness for a while.

“One definition is that design is the intervention in the flow of events to produce a desired effect. Another is that design is the introduction of intention in human affairs. A third rather elegant description is that design moves things from an existing condition to a preferred one. This last one reduces the complexity of the idea, but I like all three definitions. Design doesn’t have to have a visual component. Ultimately, anything purposeful can be called an act of design.”

I’ll even add fourth: Design is a way to figure out how to do things that haven’t been done yet.

When I say I want to be a designer, this is the kind of thing I’m talking about… to me, its much more than print design, web design, product design, or any of the specific disciplines that seem to dominate design.

Marketer/Blog Superstar Seth Godin takes on the problem of Fight Global Warming campaigns:

As a marketer, my best advice is this: let’s figure out how to turn this into a battle to do more, not less. Example one: require all new cars to have, right next to the speedometer, a mileage meter. And put the same number on an LCD display on the rear bumper. Once there’s an arms race to see who can have the highest number, we’re on the right track.”

In other news, the wiki I’m creating for my Sustainable Exhibition Design project at UC Davis is functioning and populated with some information, most of it actually useful! Available for public access at: ucdgreen wiki

The Encyclopedia of Life

Friday, May 11th, 2007

If you don’t know who E.O. Wilson is, you probably should, especially if you study anything involving life sciences. He’s a biologist and a long time advocate for the natural world. He received a TED Prize last year, and his TED wish was to create The Encyclopedia of Life. Here’s what its gonna look like. Anyone who’s ever struggled with phylogeny or taxonomy in a bio class has got to love the visualizations they’re showing, and I love the idea of citizen biologist being able to help compile this, where ever they are.

The Cost of War

Friday, May 11th, 2007

Including the $124.2 billion bill, the total cost of the Iraq war may reach $456 billion in September, according to the National Priorities Project, an organization that tracks public spending.

According to World Bank estimates, $54 billion a year would eliminate starvation and malnutrition globally by 2015, while $30 billion would provide a year of primary education for every child on earth.

At the upper range of those estimates, the $456 billion cost of the war could have fed and educated the world’s poor for five and a half years.

Boston.com has comparisons for 9 other ways that money could have been spent.

Perspective, Perception and Passion – Updated

Saturday, May 5th, 2007

A while back, I posted an image in the indexed style to describe a conversation I had with my friend Tom. I’d like to post an updated to that image with some further considerations.Perspective, Perception and Passion

Musings on design

Saturday, May 5th, 2007

Things I’ve been thinking about lately in relation to design:

You can probably judge the strength of a design by looking at the ideas you didn’t use. If you used the first idea you came up with, you’re probably not creating the best work you can. Sometimes you have a Eureka moment, but mostly I think design is about experimentation, trial and error, and arriving at the best solution after exploring at least a few that didn’t work out quite right.

Design should be intentional. By this I mean that there should be a reason that the elements in your design are arranged the way they are. If I ask myself why that type is set that way, or that element is in that position, I should be able to answer that question. If I can’t I need to work on the design until I find a place for everything and an appropriate explanation for that placement. To me, there is no place for random or arbitrary in design. However small or seemingly insignificant, we make a lot of decisions as designers, and I think the attentiveness to those decisions is the most imporant factor in how successful a design is…

Read the rest of this entry »

Things I wanted to write down before I forgot them.

Saturday, May 5th, 2007

The last few weeks have seen lots of interesting things going on around me and in my head. Sometimes I’m afraid of forgetting the details of these things so I write them down, and then I can stop worrying about forgetting about them.

“There are things in this life I would rather not sacrifice…” – John Butler Trio. JBT has a new album out, and I’ve been listening to it almost every day. Great music matched with meaningful and current lyrics, and a political edge if you choose to listen that carefully. They’re playing at The Fillmore in June, I’m gonna get tickets for sure.

I’ve been feeling really optimistic about things in general lately. I feel like there’s a tipping point approaching for environmental and humanitarian concerns, that people are interested on genuine, positive interactions more than ever, and that people aren’t buying the bullshit of governments and major corporations. The disconnect that I feel betweent the marketing and advertising I see every day and the actions of my peers makes me hopeful that we may be the generation to really turn some things around and redefine this unsustainable system we’ve created. The fact that the most valuable information these days seems to be coming from person to person, very human and very personal interactions. Blogging, social networking, all of these things are building human capital in ways I know that I haven’t seen in my lifetime. I’ll admit that I might be biased in my perception of this because every project I’m doing for every class this quarter is focused on sustainability, but I still feel like that tide is turning, and its a very exciting time to be a young person about to leave college and enter the working world.

And then Virginia Tech happened. My heart goes out to all those people at VT. I just can’t reconcile this general optimistic feeling of growing goodwill and humanity with something like that, it completely upends the faith that I have in my generation to do great things with this world. I don’t know how to rationalize those two things. Maybe its just a fluke, but something we’re doing as a society is allowing these kinds of things to happen more often and with more bloodshed. How do you get around this? I have no answers here, its just so hard for me to understand that mindset of someone that does something like that… and it seems like it could happen at any school.

Last week I went to two events. On Sunday my parents took me to see the Dalai Lama speak in San Francisco. A great opportunity to see a very interesting man speak. He said a lot of things, some of which I think went over my head, but two things that he said stood out to me:

1) You can disagree with someone and still have respect for them. Disagreement combined with respect creates dialogue and through that conflicts can be resolved. Compassion is key to this interaction.

2) The idea of one “right” religion applies only at the individual level. Whatever religion, whatever god is right for someone is the one that fits them personally. The idea of a universally “right” religion is just not something that people should concern themselves with, much less kill eachother over.

3) People are generally good, and don’t want trouble. No one wakes up in the morning looking for trouble, and people want to be happy.

On Thursday, I went to a mini-conference at Stanford put on for their Creating Infections Action d.school class. The conference focused on a newly coined idea called social entrepreneurship; basically the idea of business for social good, not just bottom-line profits. I say newly coined because apparently people have been doing this for years but it was just recently given this name. The speakers were the founders from Kiva, GlobalGiving, and Benetech. The conference was one of the most interesting lectures I’ve gone to in a while and made me even more sure that the path I’m following with my own professional career is the right one. Just a few highlights/thoughts:

The GlobalGiving founders, former World Bank people, explained that they thought one of the problems/limitations with the world bank system is that it deals in huge quantities of dollars (hundreds of millions to billions), and deals directly with governments. Now, there are some things that you have to interface with governments to affect – taxes, trade laws, etc. But their point was that in many cases, the governments are not the best people to be distributing this aid. Their anecdotal story goes something like this: A government gets a huge sum of money from world bank, and they decide how to disperse it. 6 months to a year later, a bulldozer shows up in a village and starts building a school. The villagers stop the bulldozer and say, “What are you doing?” He says, “I’m building a school.” They say, “We don’t need a school, we’ve already got one that works well enough. What we really need is a new water well.” He says, “Thats too bad, because I have orders to build a new school, so that’s what’s going to happen.” The orders from higher up don’t necessarily reconcile with needs on a local level. To counter this problem, GlobalGiving fills the gap in the WorldBank system of local, smaller aid packages. This seems to be much more efficient, much faster, and ensures people get exactly what they need. Sounds like a great idea to me. Then, as a guiding principle for trying to effect change, it seems wise to try to work as locally as possible. Want to encourage education? Lets build schools and train teachers in the places they live, not make a top down command to make it happen. I’m sure people have been saying this for years, but the clarity with which I understand this point is new to me. The exciting thing about technology an the Internet is that it allows the global connection between highly specific, localized efforts. I think this is going to be on of the most exciting things to watch in the near future.

Kiva is an organization started by a current Stanford MBA student, and they connect lenders with borrowers for micro-loans. Their minimum loan is $25 dollars. Over that past 2 years they’ve raised $5.5 million in loans. And the great thing is that these aren’t donations – these loans get paid back in a fairly resonable time frame! To me, it seems like they pretty much just created $5.5 million dollars, and in the processs are helping to create a lot of local businesses that will sustain families and communities for years to come. It seems like all of this sucess is being driven by creating the connections between lenders and borrowers – people are much more excited to participate when they can see the face and here the story of the person they’re loaning to. Right now update come back on a monthly time scale, but if you combine this idea with the ideas presented by Ray Kurzweil that I’ve talked about before, and look down the road of mobile technology a few years, I forsee a time when lenders can get weekly, maybe even daily, picture and text updates about the progress of their borrowers. Great idea that’s accomplishing great things.

One common issue with these organizations that they can’t seem to get the high school and college demographics involved. Surprising, because we’re usually the first to adopt these kinds of internet-based communities and networks. I have a few ideas about why this might be:
1) Most of the people on the other end of these systems, on the receiving ends, seem to not be in the high school/college demographic either. I don’t go on facebook to connect with the 35-50 year olds that I know, so maybe I’d be more interesting in getting involved with an organization like Kiva if the people on the other end were my age or closer to my age – right now they seem mostly like middle aged/married with family types.

2) High school and college students are a powerful consumer demographic, and we spend money, but disposable income is still a very precious thing for us. As financially well of as many in my position are, we are MUCH less financially comfortable than even a college grad with their first job. Working full time, even if its only 30k/year, gives you much more freedom to give or loan $100 here or there (Kiva’s average loan is $92). In my exporations of career and living options for after college, I am absolutely amazed how many things are possible with a 50k/year job that were just completely out of reach in college. So how to get around this? Maybe a new system needs to be created – sort of like the facebook $1 gifts, where we can donate smaller amounts more often. Another idea – maybe the best way the college/high school demographic can contribute isn’t with money. What other skills do we have, what can we do that requires time and not money (we usually have more of the former and less of the latter). I’m not sure what form this would/could take, but I think there’s something worth exploring here. I think there’s an opportunity for partnerships with companies that sell to this demographic – something along the lines of the RED campaign, but maybe each purchase adds $1 or $5 to a cause?

Once upon a time I bombed a Stanford undergraduate application because I really didn’t want to fight the battle of explaining to my parents why I didn’t want to go there if I did get in. I still think it would have been the wrong place for me as an undergrad, and I wouldn’t trade my UC Davis education for anything, but the interesting stuff they have going on down there and the access to the resources of Silicon Valley makes me strongly consider that as my best option for grad school in a few years should I choose to go that route.

Free Hugs / AIDS Prevention

Tuesday, May 1st, 2007

Loved the free hugs video. Good to see it being used for a great cause.
End caption translation: “AIDS is not transmitted so. But love is.”

More free hugs? Watch the original:

tracking the convergence of design, technology and sustainability